Reggae superstar Koffee has been named as Mastercard’s newest official brand ambassador in Jamaica.
Mastercard announced the exclusive partnership with the Grammy award winning artiste on yesterday, (Wednesday September 23).
The deal makes Koffee the very first Mastercard brand ambassador in the Caribbean market.
Speaking on the announcement, Koffee said she was happy to work with the company, “I am very excited to be a part of Mastercard’s initiative to educate, increase financial literacy, and help Jamaicans reach their financial goals”.
According to Marcus Carmo, head of marketing and communications for the Caribbean Division at Mastercard, “Koffee is one of Jamaica’s youngest and most gifted musical talents and she remains grounded, humble and finds time to give back to the community.”
“The decision to partner with her was an easy one for us here at Mastercard as her authenticity, creativity and spirit of philanthropy are aligned with our own values,” he added.
Dalton Fowles, country manager of Mastercard in Jamaica said they are thrilled to have the “Lockdown” singer join the family.
“We are thrilled to have Koffee joining us – as a consumer and our brand ambassador – to experience all the security and convenience of our payment products and services. We are excited about this partnership and new opportunity to create priceless experiences and digital empowerment for our Jamaican cardholders,” he said.