Riddim Driven Fashion Goes to New York Fashion Week Reggae-based fashion-wear brand Riddim Driven is set to take the runway at a fashion presentation as a part of New York Fashion week.
The event takes place February 10th at Manhattan’s prestigious Sony Hall (235 West 46th Street).
Riddim Driven is a cultural mash up of the rock steady rebellion amidst the righteous roots state of mind.
The brand draws influence from art, music and the current world cultjah.
Be it rudie or rich, RDM empowers individuals with the righteous message of reggae culture.
With each season the brand presents a contemporary perspective of the IRIE.
A lifestyle driven by ease and comfort. With easy to wear garments, and progressive styling, we share a piece of our culture and lifestyle. The show begins at 5pm.