History has shown us that the transfer of power between royals can be brutal and ruthless but as the parable states, ’Heavy is the head that wears the crown.’ Undoubtedly the reigning Princess of Dancehall, Shenseea’s journey into the hearts of many has been filled with struggles and sacrifices not just personally but professionally.

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Since her debut, the artiste has arguably faced an uphill task as she fights to claim her rightful space within the genre which has not been favorable to women. Over the years, the artiste career has always been entangled in rumors, feuds which she and her teams has skillfully managed to propel her into the international market.

With numerous hits under her belt, record/endorsement deals both locally and internationally, Shenseea continues to energize the youths of Jamaica as her persona and story of resilience is not just admirable but relatable- a story of many Jamaicans.

In her latest single “Lighter” with reggae-dancehall artiste Tarrus Riley which was produced by the renowned Rvssian, Shenseea demonstrates her vocal abilities which have come under scrutiny many times. The singles composition from lyrics, vocals, and instrumentals gives a modern-day Jamaican ballad demonstrating how the culture and its people has adapted to a global community which it once has sought to not just influence but dominate.

The single which was released with accompanied visuals and listed on Tarrus Riley album “Healing” has managed to secure 1 million views within 3 days reassuring many that she is indeed the #1 Trending Gyal from Yard. Depicting some of the misconceptions the island and its culture has struggled with over the years, the video creatively finds a tempering balance to those who may find it fit to criticize.

While listed as a feature on the track, Shenseea presence clearly renders her as the lead act rendering her peer(s) in supporting roles yet complimenting her artistically. Though her journey to this moment might not have been the smoothest, its very much evident that her talent fueled by the love from her fans has rendered her a clear heir apparent to the musical throne.

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Entertainment publicist, Shuzzr, is a well-known name in the reggae-dancehall entertainment and media landscape. In 2020 being recognized by Billboard as a pioneer in his right, his introduction to public relations came in 2009- 2010, where he represented Gaza Kim who was allegedly assaulted and Blak Ryno who were apart of the leading musical group of the decade in Jamaica and arguably the Caribbean. From navigating the media storm surrounding Gaza Kim, and Blak Ryno departure from Portmore Empire/GAZA which was led by Vybz Kartel, Shuzzr positioned himself to become a guru in public relations.