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Fully Bad is on a roll, he releases his first official music video for the year 2021

The single is entitled ‘Proud’ produced by TekTronic and then the visuals are shot and edited by long time affiliate of Fully Bad Shot N Stunning.

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Within 2021 thus far Fully Bad has accumulated a large amount of notoriety for himself after releasing a trending diss record aimed at Popcaan entitled ‘Nuh Unruly’

The track amassed 100k views within the first 4 days of release and another lukewarm record ‘Another Duppy’ that amassed 27k in the first week.

Last year proved to be quite an eventful one for dancehall artiste Fully Bad. Having parted ways with Foota Hype Music, the entertainer promised to chart a different course to success as he looked to push his brand even further.

He signed a new deal with a New York-based label and a few months later, dropped his debut album, Born Fi Dweet. But last week, the entertainer’s name was entangled in a social media squabble with members of Popcaan’s Unruly clan.

Fully Bad told popular entertainment blog THE STAR that he has not targeted Popcaan or any of his team.

“Mi just a do my thing and a focus on my career. Mi just wake up one day and see everybody inna mi DM (direct messages) a ask mi weh mi and di Unruly have. Dem a send me some screenshots from Quada live (session) where him was bigging me up and some essential man roun Popcaan dem did deh pan the live a disrespect Fully Bad and yuh know mi is a brand so mi nuh too take da disrespect thing deh lightly because dat a my brand and mi affi defend it. But mi done put out a one song ( Nuh Unruly), clear the air and mi done deh so. Mi nuh deh pan the negative energy,” he said.


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