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If there ever was an island or culture with people who consistently birth talents worthy for the global stage, Jamaica would be credited for such. One of its young generals namely, Fully Bad, has managed to rise above the fray to not only garner an international brand endorsement but also release an album with accompany visuals for one of its single.

The album prior to its release which topped iTunes pre-release charts and is also poised to do well on various international charts, will help to cement the artiste and his artistry on the world stage.

The “Born fi Dweet” artiste who undoubtedly is a rising star on the reggae-dancehall circuit, continues to defy the odds place ahead of him.

In an interview with the Jamaican star recently, he stated

 "This album took some time to compile because I wanted to make sure that there was a track for each person who listens. I included a song dedicated to my daughter and used her for the album cover because before anything else, she comes first."

The 10-track album which is currently available globally on all digital platforms will also see visuals for his single “Watch Me Style” premiering exclusively on Tidal, Spotify, and his official Vevo channel.

The video which was directed by Shot N Stunning’ and shot in Kingston, Jamaica depicts the artiste and his friends through various lens but carefully and skillfully give his audience a glimpse into his life and those surrounding him.

Watch Video Below;

Stream The full album here.


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Entertainment publicist, Shuzzr, is a well-known name in the reggae-dancehall entertainment and media landscape. In 2020 being recognized by Billboard as a pioneer in his right, his introduction to public relations came in 2009- 2010, where he represented Gaza Kim who was allegedly assaulted and Blak Ryno who were apart of the leading musical group of the decade in Jamaica and arguably the Caribbean. From navigating the media storm surrounding Gaza Kim, and Blak Ryno departure from Portmore Empire/GAZA which was led by Vybz Kartel, Shuzzr positioned himself to become a guru in public relations.