Dancehall star Konshens will be very present these next few months with new music, and he’s turning up the sound today in a major way with the release of the hard-hitting, say-it-like-it-is single Can’t Stay Sober.
Paradoxically, the message on this Good Good Productions-produced track, the lead single from an upcoming album, titled Red Reign, is quite sobering and a far cry from the “bashment sinting” his fans have come treasure.
With a lyrical rawness and honesty combined with a melodic flow that is sure to excite fans, Can’t Stay Sober is biting with ‘konshousness’, as the artiste shares insights into the toll of the pandemic on society, and on himself.
Konshens seems quite comfortable with the deal that he inked for the album with Ineffable Music Group, an entity that owns and operates venues and festivals, and manages and releases music from artistes such as Stick Figure and Collie Buddz.
The company launched Ineffable Records in 2019, and has quickly ascended to the top of the Billboard reggae labels chart, falling behind only Universal Music Group. Konshens speaks highly of the Ineffable team and Igor Katz.
“The current climate of the world is forcing you into a state where it’s almost like you can’t stay sober,” … I’m not encouraging it, I’m just acknowledging the reality. This is a stressful time, and people are searching for an escape.”said Konshens
The track serves as the first single from his upcoming album Red Reign. Set to drop later this year, the album boasts appearances from Rvssian, Spice, and more.