Update Your Friends

Reggae sensation Koffee is featured in H&M’s new Christmas campaign dubbed “Bring On The Future.”

In the advertisement, the Grammy award winning artiste shares a humble, hopeful and heartwarming New Year’s poem and a wish – that 2021 will be so much better than 2020 as they “Bring On The Future”

Hennes & Mauritz AB is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children. As of November 2019, H&M operates in 74 countries with over 5,000 stores under the various company brands, with 126,000 full-time equivalent positions.

When asked about her hopes for 2021, Koffee told H&M, “I would love to see a world where we all look out for each other because I think the world needs that more than just individual success. I don’t know if we’re getting there any time soon, really. But I am hopeful in my heart that we will see a world that is more connected and empathetic.”

Koffee has been securing the bag all year, her latest H&M endorsement deal adds to the growing list which includes Mastercard, Malta and Jordan.

Ad - In

Here’s a look at the poem that Koffee created for the ad:

Farewell to endless days in sweats
The unmade bed, the unwashed hair
Hello encounters anywhere
Hello approaching strangers’ pets

Release a flood of invitations
More guts and wider comfort zone
Life amplified through megaphone
Invite all new temptations

Instill the urgency to mend
The planet and what else is wrecked
Let things we wasted resurrect
Here’s to forever, not the end

Come out, let out the love within
Call in equality for all
Let the voice of justice call
Let’s love, let loose, let it begin

Explore, galore, ignite, have fun
Let out the free expression
Self-love, in repossession
Pick up your heart, let go and run

Bring on the night, bring everyone
Come rays of light across the sky
The year is fading, say goodbye
The future world has just begun

Update Your Friends
Ad - Matched Content