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Alkaline continues to add various accolades to his resume.

The Billboard artiste’s latest single Sell Off, which was recently released, has amassed over a million views while securing and remaining the #1 trending song since its release on YouTube. On Apple Music charts, the artiste holds 12 various chart placements in Jamaica occupying the top five spots, with additional placements throughout the North American region.

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Alkaline’s flow and use of nonsensical lyrics saw social media and his Vendetta fan base engaging in various commentary, unleashing a flood of theories behind the track’s release. The artiste’s persona only adds fuel to speculations, with the artiste and his team neither confirming or denying anything.

“The artiste and his team are actively engaged in furthering the Vendetta movement and ensuring the artiste’s brand and legacy stands firm. As we can see from his performances across the tri-state (area) and recently in Panama City (Florida), the market demand for the brand/artiste is high and by the looks of things, everything ‘sell off’,” state Rickardo Shuzzr, Alkaline’s publicist.

Since the start of 2021, Alkaline has managed to enjoy many successes in the face of ongoing criticism. With the highest charting reggae-dancehall album to be released this year, thus far, on the coveted Billboard Reggae Album chart, along with an impressive pure sales units, and an impressive debut across various charts globally, the artiste’s impact is undisputed.

Stream Sell Off Below


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Entertainment publicist, Shuzzr, is a well-known name in the reggae-dancehall entertainment and media landscape. In 2020 being recognized by Billboard as a pioneer in his right, his introduction to public relations came in 2009- 2010, where he represented Gaza Kim who was allegedly assaulted and Blak Ryno who were apart of the leading musical group of the decade in Jamaica and arguably the Caribbean. From navigating the media storm surrounding Gaza Kim, and Blak Ryno departure from Portmore Empire/GAZA which was led by Vybz Kartel, Shuzzr positioned himself to become a guru in public relations.