The ‘Big Deal’ Sensation Christopher Martin is set to tour africa with his own band in a few weeks to come.
The former Rising star sensation, who has been to the motherland before, told Irie Fm’s music news that, his previous trips included him performing on tracks. Chris Martin, who is set to perform in Zimbabwe on April 29.
He is set to perform alongside other musical associates, D Major to name a few.
Christopher Martin recently inked a deal with fried chicken franchise, KFC.
After releasing the now ubiquitous hit, I’m a Big Deal, Martin has joined forced with fast food giant KFC- a move that marks his first major corporate brand partnership.
The song will underscore KFC’s newest marketing push which is dubbed the ‘2016 Big Deal’ campaign, has been described as a natural fit. Chris Martin is joined by fellow musician Busy Signal; both having just dropped their latest track “Steppin” together last month.
This is the first time that KFC Jamaica has used a celebrity endorsement in a 360 degree visual campaign. For Martin, working with the KFC family has also been a wonderful experience. “When I sang I’m a Big Deal, it was just great that KFC has a meal called Big Deal. It’s a wonderful thing for me” said Martin.