It’s been a long past year for everyone and with testing times considered Daddy1 BroGad has been heavily grafting and paying particular attention to the internal aspects of his business. Registering businesses and trademarks, confirming activations and extending his team ready for when the borders open back.
He has also been tirelessly at work in the studio; call it the unnerving quiet before the storm. Now with a fully operational label, “BroGad 6ixx Ent”, that has secured mainstream distribution with Ditto UK, his sights are set on international aspirations, yet still staying true to Jamaica that has produced such a young, formidable talent.
Transcending current lockdown rules his first stop is the UK and what better way to kick it off then a freestyle with BBC 1xtra, “Voice of the streets”, DJ Kenny Allstar,”holding the reputation as the voice of the UK streets, Kenny Allstar’s support will be vital in starting to grow Daddy1’s popularity in the UK”, confirms Jacob Creed, Music Consultant of Creed Music Global.
It is a perfect introduction to a new audience and equally for them to hear a new pioneering sound, “Dancehall Trap”.
DJ Kenny Allstar’s latest show the “Global Shutdown” is an innovative spin on tapping into new markets and sounds whilst allowing artists from around the world the opportunity to access and platform their music at top tier level through the BBC. The show is produced in three parts – The Freestyle, A Visual Cypher – shot by Jamaican cinematographer Damaniac – and an interview. The activation which was curated by UK based music consultancy, Creed Music Global, will secure Daddy1 as the first artist representing Jamaica and Dancehall.
“Daddy1 is one of the freshest and exciting Dancehall Trap artists coming out of JA, it was a no brainer getting him on Global shutdown”, enthuses DJ Kenny Allstar.
Daddy1’s freestyle is set on a Drill inspired beat that was created specifically for the “Global Shutdown” by Artist/Producer Blizzi; grandson of the late great Toots of Toots & The Maytals.
Kenny Allstar has been controlling the Friday night rap show on BBC Radio 1Xtra for almost four years.
In February 2020 His rap show was certified by RAJAR as the radio show with the highest number of young listeners (15+) across the whole of the BBC.
As well as being one of the most popular DJ’s on the circuit, Kenny Allstar is also the founder of ‘Mad about bars’, the online freestyle series showcasing some of the U.Ks most groundbreaking rappers.
A phenomenal gatekeeper and groundbreaker Kenny Allstar, has provided a launch pad for many underground acts. The most notable success being MOBO award 2016 winner and his works with UK artists Abra cadabra, M Huncho, Unknown T, and Dig Dat to name a few.
Having recently secured his Silver Creator Award from YouTube, Daddy1 is currently working on a series of “BroGad Freestyles” set to be released exclusively to his channel.
He has more recently secured activations with Wray & Nephew UK – and at time of press is scheduled to do an exclusive interview with TV and Radio presenter for Apple Music and MTV UK, Becca D for her online platform, “Deadly Official”.
DJ Kenny Allstar’s Global Shutdown with Daddy1 is scheduled to be aired on April 2nd at 21:00-23:00 UK Time.