Incarcerated Dancehall superstar Vybz Kartel continues to display his lyrical prowess and remain relevant in Dancehall both locally and internationally after recently making the Billboard Hot 100 again.
This came courtesy of his collaboration with overseas-based Jamaican singer PARTYNEXTDOOR titled ‘Not Nice’.
The song has peaked at number 83 on the highly competitive chart, and will be featured on PARTYNEXTDOOR’s album. Not Nice was produced by international producer Dre Skull.
According to Dre Skull, “ PARTYNEXTDOOR single Not Nice features a sample from an unreleased song from me and Vybz … big thanks to Party … for bringing me into this. Honoured to play a small part #notnice,” he wrote on his Instagram page.
In an interview with The Star, Vybz Kartel’s business partner who is the social media coordinator for Kartel’s ‘Vybz’ party Chanel Ivey says that “being on the Billboard Hot 100 reaffirms that he is the ‘King of Dancehall’ and anybody who thought otherwise should be sure by now.”
Shona-Lee S Thompson, the brand manager for VK Clothing, adds that though he is incarcerated, he is not silenced.
“He is the second most nominated artiste in the YVAs … most of the sales we get for Kartel’s clothing is in the United States and Europe. To ship to Europe is US$40 and people are still purchasing from that region so that goes to show that he is still in demand locally and internationally,” she said.