Dancehall is in top form during Q1 of the new decade.
Although Beyonce’s IvyPark may have already sold out online, the entertainer’s promotion of the activewear line that sees her collaborate with Adidas, continues to be heavily promoted across social media.
The promotion has now stemmed beyond mainstream America to what many believe are now onto her Caribbean following.
There’s really nothing like the sound of reggae to get us Caribbean folk all ecstatic and ready to fork over our pocket books.
The brand officially relaunched on Saturday and features a number of style options, including sweaters, snap track jackets, track pants, jumpsuits, harness bags, hoodies, tees, cargo sweat pants and even skirts.
he line primarily consists of an orange, burgundy and off-white color palate with prices ranging from $25USD to $250USD. Pre-sale items from the new collection, and Beyonce’s first with Adidas after dropping Top Shop and becoming the sole owner, went on sale on Friday and by the end of the day, Ivy Park socks were the only item left. By Saturday, there were reports that even those were sold out.