Recording artiste Chino has meticulously tapped into his strengths to create a stunning new project titled “The Process.” The project features three different albums which will be released over 3 week increments.
“The sound and vibe of this project pretty much follows my formula when it comes to making music. Usually the fans will hear the hardcore Dancehall or more commercial sounds mixed in with the Reggae, Hip Hop, Pop and other sounds. On this particular project, I chose to go the root of splitting the sounds into different directions or lanes, which resulted in three volumes,” the artiste explained.
Each volume contains 7 songs. The carefully crafted albums follow a variety of themes that the artiste has come to be known for.
“Volume 1 “Lyrics Over Gimmicks” puts a direct emphasis on lyricism and storytelling. Volume 2 “Gyal Factory” is for the ladies and caters directly to my female audience. Volume 3 “Riddim Rider Style” is for the Reggae lovers, with a mix of roots and lovers’ rock,” the artiste elaborated.
While he serves as the executive producer on the albums, through his own Jamworld Music label, the project is also supported by a host of other producers, including his brother Stephen “Di Genius” McGregor, Romeich Entertainment and CJ the Chemist.