Flow has launched its new campaign, ‘Make Christmas Sparkle’, which promises a gift for everyone and is headlined by dancehall entertainer, Spice.
With Christmas on the horizon, the leading communications and entertainment provider is gifting every customer who participates in the campaign with prizes ranging from mobile credit and data to tech-savvy gadgets such as smart watches and Google Nest Speakers.
“The past year has been really challenging for many people and some have been wondering if Christmas will ever be the same again. This campaign will spark their Christmas spirit and celebrate the magic of the season with our customers,” said Flow’s Senior Marketing Director Sara Martins de Oliveira.
“We appreciate our customers and will continue to delight them as they take advantage of our value-loaded plans and the on-trend gifts that we’re offering. This is our way of saying thank you – for their loyalty and support.”
Star of the campaign and queen of the dancehall, Spice, is continuing her collaboration with Flow following a successful summer campaign and her stint as a keynote speaker in the InKnowvation Conference by Flow Business. The glitz and glam of the entertainer’s brand are on full display in the campaign’s high energy TV commercial and print images.
“We had a really great experience working with Spice on our summer campaign as well as our recent InKnowvation Conference for entrepreneurs. She’s dynamic and has an engaging presence that perfectly complements the energy of our Christmas campaign. We’re really excited about partnering with her again as we celebrate Christmas with our customers,” said Martins de Oliviera as she commented on the ongoing collaboration.
To qualify for a gift, prepaid customers can activate a five-day or higher Unlimited Talk, Text and Social plan while postpaid customers can activate a Do It + (8GB or Unlimited) Mobile Bundle for a chance to win amazing prizes.
The ‘Make Christmas Sparkle’ campaign runs from November 17 – December 31 and will include other activities for employees, as well as through the Flow Foundation, over the period