As media outlets continue to report varying versions of a recently held Dexta Daps featuring Ikaya concert in Brooklyn, New York, to date, none of the publication(s) have accurately or responsibly captured the event.

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The media storm which started as a result of an article published on Sunday September 27, 2020, in the New York Post titled “Reggae singer Dexta Daps’ ‘secret’ concert draws packed crowed of mask-less fans” ignited an unfair representation of the event and its stakeholders.

The article(s) which failed to mention the fact that the promoter advertised the event as a mask required event; sold limited amount of tickets and required mask upon entry, enacted measures to ensure all its stakeholders had the necessary tools within their disposal to adhere to health and safety regulations/protocols.

Though the event attracted hundreds of concertgoers, it would not be fair to infer that the promoter and or performers willfully or intentionally sought to flout COVID19 guidelines and or host a ‘secret’ event.

As is current practice across entertainment circles, promoters tend to only reveal their venues location to ticket holders on the events date as a means of ensuring and maintaining its stakeholder’s safety and security. The reports not only failed to ascertain and mention that the stakeholders were abreast of the ongoing pandemic but equipped with the tools and knowledge to reduce, and prevent the spread of Covid19.

Whilst there is a collective responsibility, concertgoers too have a personal choice and their right to exercise such. Not only were the necessary protocols put in place to meet local guidelines but throughout the event, social distancing and mask wearing was promoted.

While any media mentioned for a promoter/artiste is appreciated, The New York Post and other publications could have provided a more balanced and fair review. With other events hosted throughout the Tri-state, specifically in “certain areas”, a more blatant disregard for the protocols established by the city and state can be observed with little or no policing.

The economic livelihood and social interactions of individuals must adapt to the current times and from an on-the-ground viewpoint, that was the stakeholder’s intent.

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Entertainment publicist, Shuzzr, is a well-known name in the reggae-dancehall entertainment and media landscape. In 2020 being recognized by Billboard as a pioneer in his right, his introduction to public relations came in 2009- 2010, where he represented Gaza Kim who was allegedly assaulted and Blak Ryno who were apart of the leading musical group of the decade in Jamaica and arguably the Caribbean. From navigating the media storm surrounding Gaza Kim, and Blak Ryno departure from Portmore Empire/GAZA which was led by Vybz Kartel, Shuzzr positioned himself to become a guru in public relations.