Producers Win Big With Street Hours Riddim

Stichy (Left) Debo PreeRankin

Crown Media House and Hundred Hours Entertainment have stepped on to the Dancehall scene with exuberance and dominance showing industry players that they are capable of adding to Dancehall’s rich culture positively,

Teaming up to drop the ‘Street Hours’ Riddim, the labels have put in place a thorough marketing plan that continues to prove effective. 

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The compilation features tracks such as Jada Kingdom’s ‘ESQ Till Death’, Iwaata’s ‘Catscan’, Malie Donn’s ‘Rich Chick’, Darrio’s ‘Currency’, Boogzino’s ‘Boiling Sun’ and Tatik’s ‘Run Di Place’.

Jada Kingdom’s ‘ESQ Till Death’ has become an anthem of fans on social media, especially on creator apps such as Tik Tok and Instagram, while charting in multiple countries. Iwaata’s ‘Catscan has been receiving favourable responses from female audiences while Malie Donn continues to spark debates with his track ‘Rich Chick’.

Since releasing the project PreeRankin of Hundred Hours Entertainment expresses that he is grateful for a successful breakthrough into the business; “When I decided to embark on my musical journey it felt almost inevitable because I grew up in a musical household and today I am happy I made the move especially with brother, having similar dreams and mindsets have always worked in our favour and I am eager to share our impending body of work. The reception has been momentous and it’s my objective to continue putting out hit releases such as the Street Hours riddim that the masses can relate to”

StarBwoy Stichy of Hundred Hours Entertainment added; “ This release has proven that the love for Dancehall is still alive and once the creators keep feeding the industry with music that they can resonate with, the genre will continue to strive and eventually become greater. The response to the project has been mind-blowing and I am thankful for everyone who continues to play a part in making it a success”

While the Dancehall newcomers continue to bask in the success of their first release, Debo of Crown Media House shares that there are a number of co-productions slated to be released between the two labels; “ The musical chemistry between the two labels has always been present and to actually experience such a strong response from music lovers makes me positive that our impending projects will be even more impactful. Every track on the Street Hours Riddim is performing well in their perspective markets and after we have finished with our campaigns its full force ahead with our second release”

While both labels continue to work on their next co-release, they share that they will each be dropping singles in a bid to build their independent discographies.

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