Music streaming service, Pandora, on Tuesday released its ‘Artistes To Watch’ lists for 2022 and eight Jamaican artistes have been featured among their Caribbean picks.
Unlike last year when only Jada Kingdom landed on the coveted list, this year saw the likes of LaaLee, Yaksta, Bella Blair, Kacique, Projexx, Indie Allen, Klassik Frescobar and Joby Jay being named as artistes to watch out for.
Pandora, in a bid to “dig into a wide range of genres”, has this year sought to include Latin and Afropop in addition to their Caribbean choices.
In a post made to his Instagram page, Pandora’s Reggae/Caribbean programmer and curator, Diego Herrera, said the Caribbean is a “whole universe of stars” and dubbed their top 10 picks as ones to “shine bright in 2022.”
Herrera added that this year’s picks “represent diversity of sound and style” and said “the boundary-breaking spirit of their music speaks for itself” as he urged social media users to go and check out Pandora’s specially curated playlist with the top 10 artistes.
First up on the ‘Caribbean Artistes To Watch 2022’ playlist is Projexx, with the song Sidepiece, followed by Joby Jay’s Deception; Laa Lee with Tip Inna It and Klassik Frescobar with Zessiando. Yaksta made the list with his hit single Ambition, Bella Blair made the list with Famous; Hey Choppa with Love Trip; Indie Allen trips in with Wanted; Kacique and Romieikon represent with Knock It, and Melly Rose ends the list with Amazing.
For young artiste Kacique, this kind of validation of his music from Pandora means a lot. “This is a first for me, getting recognition of this magnitude, and it’s a great feeling. Pandora is motivating me to become THAT artiste to watch for 2022. Bay work haffi put in!” he told popular news outlet The Gleaner.
Romieikon also added “I feel very proud about this placement not only for Kacique, but the future of the genre. It shows that our music is still attractive to a larger diaspora, and they’re willing to help us put a good foot forward. Big up all the artistes selected, to Diego and the entire team at Pandora,”
All the other artistes included on the list have expressed excitement and gratitude for being chosen.