As the entertainment industry continues to grapple with the fallouts stemming from the ongoing global pandemic, many industry players have taken to the newly popular social media app, Clubhouse, as a means of not just networking but also educating. 

The invite-only social media app which is exclusively on Apple devices, continues to see many reggae-dancehall players connecting amongst themselves and stakeholders globally.  

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Digital Marketer Romario English founder of ‘Caribbean Music Industry Club’ a widely popular group on Clubhouse, currently hosts weekly master class sessions geared towards educating and reshaping the way individuals operate in the industry. 

The Master Classes which are spearhead by Genie Sweetness former VP/VPAL Digital Distributor Representative; Kereena Beckford, Alkaline’s Manager; Reggae-Dancehall Publicist Shuzzr; Anju Val, Co-founder of HYPE TV and Dre Arts Designs/Bad Bear, DJ Ashani, Music Producer host weekly guest speakers from a wide cross-section of the industry speaking on topics such as Publishing/Licensing, Media Relations, Artiste Management, Digital Marketing and Graphics/Video creation to list a few. 

Entertainment Publicist Rickardo Shuzzr

 “Clubhouse has provided an opportunity for industry players to meet virtually to share ideas, network, educate and even entertain fans and others that operate in the reggae-dancehall space and outside it.

The Caribbean Music Industry group is geared towards educating individuals about the entertainment business and sharing best practices”

states entertainment publicist Rickardo Shuzzr. 

Over the past few weeks, the Caribbean Music Industry Club Master Class sessions have seen YouTube Music Marketing Strategist, Dion Baez; Diego Herrea Director of Reggae Music at Pandora; Non-Profit Specialist/Former Entertainment Publicist Raine Martin; Destine Media CEO Ronnie Thomlinson and many others making presentations. 

Shenseea, Spice, Kranium, Jada Kingdom, Dovey Magnum, Bugle, Shuga, Rygin King, Notnice, JWonder and many others are members of the app and make regular appearances interacting with their audiences. 

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Entertainment publicist, Shuzzr, is a well-known name in the reggae-dancehall entertainment and media landscape. In 2020 being recognized by Billboard as a pioneer in his right, his introduction to public relations came in 2009- 2010, where he represented Gaza Kim who was allegedly assaulted and Blak Ryno who were apart of the leading musical group of the decade in Jamaica and arguably the Caribbean. From navigating the media storm surrounding Gaza Kim, and Blak Ryno departure from Portmore Empire/GAZA which was led by Vybz Kartel, Shuzzr positioned himself to become a guru in public relations.